Meet Brad Swift

Meet Brad Swift2020-08-29T06:23:12+00:00

One day in 1984, I strolled into an Apple Store and walked out a proud owner of a new Macintosh computer and printer.  By Monday, I had a good case of buyer’s remorse as I agonized over my impulsive purchase.  To justify this expensive toy, I decided it had to be a “sign”—time to start writing.  I’d toyed with the idea for years, but one look at my credit card statement alerted me to the time was NOW!  The fuse for a new passion and career in writing was lit.

Since that first spark, I’ve worn out several different Apple computers resulting in:

  • 30 years of professional writing experience

  • Published over 2 dozen books

  • Contributed to dozens of national and international magazines

  • Over two decades of coaching including 20-plus years as a Life On Purpose Coach and leading transformational programs for Landmark Education (now Landmark Worldwide).

My own life on purpose is a life of purposeful, passionate, and playful service and mindful abundance balanced with simplicity and spiritual serenity. I find this purpose to be completely consistent with my greater “Why” (Thanks Simon Sinek) which is to inspire others to know their true life purpose and to assure them that it fits perfectly with the Grand Plan and Design of the Universe.  Writing, reading, animals, nature, science, personal development, transformation, and spiritual development are very much part of my passion for life and living my purpose.

Where It All Began

I started out knowing with certainty that when I grew up I wanted to be a small animal vet. I was seven at the time.

A few years later I became an avid reader of fantasy and science fiction as an eleven-year-old boy when my next-door neighbor, who was a children’s librarian, took pity on my single-parent mom (My eternal gratitude to you, Mrs. Crabtree). Bored out of my gourd with no one to play with but good ‘ol mom, I drove her crazy until Mrs. Crabtree brought home a stack of books she knew would hook a young boy and give my mom some relief. It worked. I’ve been hooked ever since. Somewhere along the line, I told myself that one day I’d do what I could to give back by writing and publishing my own speculative fiction.

But first I had to pursue my other childhood dream to become a small animal veterinarian which I did. Around the twelfth year in practice, I brought that now-infamous Macintosh that led to the worst case of buyer’s remorse I ever had. It took me less than ten minutes playing with MacPaint to figure out I’d have to use the one other piece of software that ran on the Mac — MacWrite. Well, I’d told myself, for years I’ve wanted to try my hand at writing so this was the perfect time. I was lucky. I sold my first article about the importance of spaying your cat to a newsletter entitled Purrrr! Now, I was really hooked.

I started getting up at five in the morning to write for a couple hours before going to work in my vet practice and eventually decided to sell my practice to pursue my dream of becoming a full-time writer. Along the way, I hired a business coach to help me make that happen. We had great success in building the practice so I could sell it ‘going out the top’ in my profession. In the process, I also fell in love with coaching. A year after selling my practice I was invited to join the my coach’s business so I added that to my dream combo career of writing, coaching, and public speaking.

When my wife and I had our first daughter, I decided to leave the coaching firm so I wouldn’t have to travel so much and so I could be a more active part of raising our child. I could also devote more time to writing. During that time I wrote for dozens of different national magazines including Entrepreneur, Better Homes and Garden, Omni, and Utne Reader. I also attended Clarion West in Seattle which re-ignited my desire to write more speculative fiction. But first, my wife and I decided we needed to do our part to change the world by co-founding Life On Purpose Institute where I continued to write on one of my favorite subjects, living on purpose, while also coaching people to clarify their true purpose. In 2007, I wrote Life On Purpose: Six Passages to an Inspired Life which was an award-winning finalist in the Self-Help: Motivational division of the Best Books Awards sponsored by USA News.

My Reese’s Cup Moment

Flash forward to about 2014. I thought I was done with coaching. After all, I’d devoted close to 25 years to coaching in one form or another, 20 years coaching people in their life purpose. I thought that I just wanted to devote all my time to writing. However, after a few years, I discovered I missed the interaction with people that coaching provided. Retiring from something that I love so much was inauthentic for me. I missed connecting with people in such an in-depth way.

I also realized during this time that not only do I need that interaction with others, but I’m also wired up to make a difference with people and that was missing when I was only writing. I need a more direct experience of contributing to people.

While I can’t be sure what impact this had on others, I know it affected my wife because I was even more difficult to live with when I didn’t have the outlet of coaching other people, and of course, the people who could have benefitted from my coaching weren’t even given a choice in the matter.

So, out of all this, I began to explore how I could combine my years of writing with my decades of coaching. I call it my Reese’s Cup moment. The old commercial showed two people running into each other. One was eating a chocolate bar while the other one was eating peanut butter. Crash – Reeses’ was born. What came out of my Reeses’ Cup moment of smushing together my writing experience with my coaching expertise is Write On Purpose Coaching.

My intention is to assist people who have spent years talking about one day / someday writing a book, and helping them to see that it is possible to start now. Not only that but my working with them to clarify their true purpose in life, the finished product, the book, becomes a significant part of their life legacy – their having lived a life on purpose.

So, I’m back, this time as a Write On Purpose Coach. 

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