New Amazon Feature for Authors?

I found this interesting message from Amazon in my inbox this A.M. asking me, an indie author if I wanted to share my  new book? Well, DUH, of course.
So I clicked on it and shared a message with my ‘Amazon followers’ – whoever he or she is. 
 
So my question is — Is this a new feature of Amazon or have I simply made it to a new level of authorial recognition? Is there such a thing?
If you received anything from Amazon about the Kindred Series Bundle, please let me know, and if you’re an author who also received a similar message, let me know if it came to anything other than just a brief flicker of hope in your heart.